![]() ![]() In fact, Wildberries seems to be a very lucrative place for grey marketers. What if some of those sellers don’t have the authorization of the brands whose products they sell? Again, although Wildberries doesn’t work with third party sellers, it does acquire its products from various sellers. Grey marketing is when a product is sold outside its official distribution network, distorting the market and causing brands immense loss in revenue and customer trust. Just like counterfeiters, grey marketers have stumbled upon Wildberries as well. Our online brand protection services, including marketplace monitoring and test purchases are geared towards detecting even well-concealed counterfeits and taking all necessary action against them to protect your brand. Globaleyez is ready for situations like that. However, here’s the problem: what if nobody notices (or bothers to inform Wildberries) that a product is counterfeit? ![]() ![]() Once a product is flagged as counterfeit, it’s clearly marked on the platform and becomes unavailable for sale. The company does make a stand against counterfeiting. That would be an amazing achievement in any country, but in Russia, it borders on miraculous.Īlthough Wildberries is not known as a trashy marketplace, we can’t say the platform is free of counterfeiting and grey marketing. In fact, Wildberries’ sole owner is the company’s founder and CEO, Tatyana Bakalchuk, who went from Moscow English teacher to the richest Russian woman with a $1.1 billion fortune. It’s even more astonishing to consider that Wildberries seems to have achieved this without any major capital investments from third parties. Since its 2004 founding, Wildberries has become the largest online marketplace in Russia with over 48.000 employees and just under 15% share in the fragmented market. They can keep the size that fits and send the others back without any hassle.Ĭonsidering that shopping fails are one of the biggest reasons deterring customers from ordering online, it’s easy to see why this Wildberries feature is popular with shoppers.Īs well as working with third party sellers like Amazon or eBay, the company has direct links to (and offers the products of) over 40.000 brands in categories like apparel, cosmetics, electronics, footwear, books, home decor, and much more.Ĭlearly, the strategy is successful. For example, customers have the opportunity to order several sizes of a specific item, and - just like in a brick-and-mortar store - try them on at their chosen Wildberries pick-up point. Wildberries is a mixed marketplace offering both online and offline services. We have already reported on the company back when it first set its sights on an expansion into Europe. While relatively unknown in Europe, Wildberries is definitely not unknown to us at globaleyez. Regarding next destinations, the company seems to have set its eyes on France, Spain, and Italy. The Wildberries app is already available in the German iOS App store, and potential customers can also place their orders via de.Īfter Poland and Slovakia, Germany is the third EU country where Wildberries’ service becomes available. ![]() Wildberries, the biggest Russian online marketplace is coming to Germany. ![]()
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